player 2 has entered the game

audiences these days flock to social media to engage with the brands they love (and, let’s admit it, sometimes with the brands they hate). more than ever before, people interacting with a corporate social account are burnt out on talking to a Brand; they’d rather be talking to the person that they know is typing out those tweets, instagram captions, and tiktok replies. turning customers into fans requires a novel form of guerrilla social marketing. that’s a new, weird world for a lot of companies, but new doesn’t have to mean risky. whatever your content is, let’s work together to create a fun and rewarding dialogue, humanized.

engage and entertain

the quickest way to a fan’s heart is through their…whatever organ makes you laugh. liver? no one knows. by interfacing with audiences via humor that’s both broadly appealing and a wink at inside jokes or content-specific memes, i have fostered playful yet meaningful relationships among the biggest fandoms on the internet. as the former community manager for amazon prime video’s youtube channel, my work speaks for itself.

building real-time relationships

while working for the largest video game streaming platform in the world, it was my role to act as the voice of my company during the live broadcast events produced by my team. this meant being able to provide spontaneous and dynamic responses to our fans that served to maintain and strengthen our brand.