digital marketing
marketing by nerds, for nerds
so you need an ideas guy? what about someone to consolidate and script your preexisting content for highlight reels, sizzles, or just reminders to your fans of how much they love you? how about finding someone to do influencer outreach, digital marketing campaigns, and copywriting? and then you’ll need someone to figure out the best platforms for the amazing piece you just created, and how to tackle the mercurial algorithms of said platforms.
yeah, you could hire that many people, or: you could just hire me. with a specialty in editorial and interactive video formats, i have an innate understanding of the guerilla content that has aided in the meteoric rise of platforms like tiktok, twitch, and vine (r.i.p.)
giving corporate content that fandom treatment will create organic, authentic engagement between you and your audience. i know the things people love, or, barring that, i am willing to learn. the best content comes from a holistic, integrative approach. i’ll watch your shows, play your games, consume your product, to help make sure the content i create is authentic and earnest.
brand campaign highlights
longform video content
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follow fridays
a weekly clip-review show that ran for 26 weeks, averaged 11K concurrent viewers per episode, and drove 85K new followers to the 20 featured creators that hosted it
my role: lead producer and talent coordinator
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glitchcon cosplay contest
a live, fully remote cosplay competition that averaged 144K concurrent viewers in 90 minutes
my role: lead producer and scriptwriter
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valorant weekly
an 8-episode clip-review show that averaged 9K concurrent viewers per episode and drove over 4K new followers to the 9 rotating creators that hosted it
my role: lead producer and talent coordinator
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glitch souls speedrun
a one-off live interactive speedrunning event that averaged 135K concurrent viewers over 80 minutes
my role: lead producer and scriptwriter
influencer collaborations
in today’s media-saturated world, awareness is half the battle. building a following from scratch is a herculean task—the original hercules, not the fun disney version. however, i can be your guiding satyr (unfortunately not voiced by danny devito, but not for lack of trying!) to help you build up the brawn you need to grow your audiences. to this end, what’s better than tapping into a preexisting audience through collaboration? by leveraging my connections in the gaming, entertainment, and digital creator worlds, i can help you get the exposure you need to fight the hydra of competitor advertising saturation.
a partnership between prime video and asmr artist zach choi (WARNING: this is a mukbang video, so if you’re sensitive to the sounds of people eating, you might want to skip it!)
in this installment of pv inspired, a prime video series all about celebrating creators and their amazing fanart, we collaborated with french knot embroidery artist, ipnot
a long-running series on the primve video youtube channel, this is a beloved crossover between our most popular titles and the well-known twitch streamer duo mystery school. after watching clips of the show, mystery school create a totally original beat and a freestyle rap based on the featured title
evil geniuses, a massively popular esports team, recently launched their creator collective initiated, involving announcement videos for their newest influencers, streamers, and gamers joining the team
shortforms & sizzles
brevity is the soul of wit. or, more bluntly, short content is better for modern attention spans. but less time to hook potential fans means you can waste no time. that’s where i come in. unlike traditional digital media, where your brand has time to draw your audience in, shortform content is all about packing a punch and throwing traditional advertising suppositions out the window. i excel at finding the most meme-able moments and presenting them in a way that feels organic and for the audience—no “how do you do, fellow kids?” from us, and no “silence, brand!” from them
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tiktok-style sketch based on a scene from The Marvelous Mrs. Maisel for Prime Video | Watch here
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shortform greenscreened content featuring a scene from the Prime Video original film Jolt, combined with a popular meme of the time | Watch here
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a quick compilation sizzle to help inform twitch viewers and creators that the beloved twitchcon convention was pivoting to fully online for 2020 | Watch here
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with the introduction of channel trailers (short videos that play on your twitch landing page to highlight your best moments), the official twitch channel needed one of their own | Watch here